PUMA.Creative Impact Award 2012

«The second annual PUMA.Creative Impact Award, which honours the documentary films creating the most significant impact in the world today, comes with a cash prize of 50,000 euros which acknowledges the film’s makers and also helps the continuation of the film’s campaigning work.

«In 2011 the Award went to the team behind The End of the Line, an environmental documentary on the overfishing of the world’s oceans. That year the jury also awarded a special Jury Commendation—with a 25,000 euro prize—to the makers of Burma VJ, about the 2009 Burmese uprising and the video journalists who risked their life to report on it.

«The Call for Entries for the 2012 PUMA.Creative Impact Award is now open. Submissions close on May 11, 2012. Anyone can put a film forward from any country—filmmakers, distributors, film festivals, partner organisations including NGOs and Foundations, film critics and journalists. Films can be put forward any time up to three years after release.

«The 2012 PUMA.Creative Impact Award Jury represents the worlds of film, the arts, academia, social change and journalism: Hollywood actors and activists, Danny Glover and Djimon Hounsou; director, Mira Nair; writer and campaigner, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo.

Filmmakers interested in applying for the PUMA.Creative Impact Award 2012 should go to »»»

PUMAVision

At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in our vision—PUMAVision—would be safer, more peaceful, and more creative than the world we know today. The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest, Positive, and Creative in everything we do.

We believe that by staying true to our 4Keys, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day. PUMAVision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. Through the programs of PUMA.Safe (focusing on environmental and social issues), PUMA.Peace (supporting global peace) and PUMA.Creative (supporting artists and creative organizations), we are providing real and practical expressions of this vision.

BRITDOC FoundationThe BRITDOC Foundation is a not-for-profit sponsored by Channel 4 Television and supported by a number of Foundations both in the UK and the USA. Since 2005, our mission has been to build a creatively ambitious and diverse future for documentary. We do this by creating brilliant films and engaging new partners to ensure that those films have lasting global impact.The BRITDOC Foundation has in its first 5 years, co-funded and produced over sixty documentaries—films that have won audience awards at Sundance, Berlin, Tribeca and Edinburgh Film Festivals, played at SXSW, Berlin, Toronto and London Film Festivals. Titles include: Afghan Star, Dragonslayer, We Are Together, and The Yes Men Fix The World and 2012 Oscar nominee Hell & Back Again. The resulting films have been shown around the world on C4, Arte, and HBO and released by EMI, Dogwoof and Warners in cinemas and on DVD.The Foundation has forged a major partnership with PUMA.Creative which includes a new international development fund open to filmmakers all over the world, and the PUMA.Creative Impact Award—an annual prize honouring the documentary film which has created the most significant impact.Subsequently, in November 2011, a partnership with the Bertha Foundation was announced with 2 new funds for outreach campaigns and journalism projects.