Wednesday 21 July 2010

Lure of Tradition: Longevity Bias Proves Persistent

Miller-McCune (July 19, 2010) - If something has been around longer, it must be better. New research suggests we hold onto that bias even in instances where quality has nothing to do with longevity.

For all our fascination with novelty, human beings seem to have an instinctual preference for the tried and true. That’s the implication of research that finds telling people something has stood the test of time makes them more likely to judge it favorably, whether they are assessing art or acupuncture. [...]

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