Just pop-up to Madrid to get in touch with fashionable new trends and with the art-world vanitas. It came as no surprise by how quick is to became emergent by the local inevitability reminders. Either in an airplane, either in the subway, or, either, in anyone's booth. Moreover, it, also, came as no surprise to become just mad for something fresh, irreverent, something just on-the-institutional-side but still organized, formal, business routine as usual. It could be said that Madrid's youngest art fair was a type of music of space [€4k], but, still, music in the end, anyway.
After that, driving my attention to madrid's outskirts, a different kind of atmosphere rouse in a massive functional-architectural structure - I've really hate those wide-wide runaway alleys, what they have in spaciousness they lack in buzz. Though, whatever, it is also a different kind of flavor, and it wasn't due to being focus on Russian contemporary artworks. On the contrary, it was a more prominent one, with an identity, intimacy, addiction and madness that tends to characterize current popular taste. Nothing shallow nor penetrating. I would say that Madrid's most important art fair was characterized by a snazzy low profile, medium prices and high levels of love for our fellow fellows; while, also, maintaining that unchanging state of affairs despite the present difficulties and disturbances. Strangely enough, most press and weekend-journalist at the fair pointed out in their discourse towards "how low it was in visitors numbers throughout the professional days", notwithstanding, and according with the organization, «a su cierre, la feria habrá registrado alrededor de 150.000 visitantes, una cifra similar a la de la pasada edición, si bien con un aumento de asistencia durante las dos jornadas profesionales».
Then, after a couple of Heineken's and some Gin's, everything becomes cool, popular, in vouge. Madrid still keeps running on the edge. Well, at least for the Iberian art market.
After that, driving my attention to madrid's outskirts, a different kind of atmosphere rouse in a massive functional-architectural structure - I've really hate those wide-wide runaway alleys, what they have in spaciousness they lack in buzz. Though, whatever, it is also a different kind of flavor, and it wasn't due to being focus on Russian contemporary artworks. On the contrary, it was a more prominent one, with an identity, intimacy, addiction and madness that tends to characterize current popular taste. Nothing shallow nor penetrating. I would say that Madrid's most important art fair was characterized by a snazzy low profile, medium prices and high levels of love for our fellow fellows; while, also, maintaining that unchanging state of affairs despite the present difficulties and disturbances. Strangely enough, most press and weekend-journalist at the fair pointed out in their discourse towards "how low it was in visitors numbers throughout the professional days", notwithstanding, and according with the organization, «a su cierre, la feria habrá registrado alrededor de 150.000 visitantes, una cifra similar a la de la pasada edición, si bien con un aumento de asistencia durante las dos jornadas profesionales».
Then, after a couple of Heineken's and some Gin's, everything becomes cool, popular, in vouge. Madrid still keeps running on the edge. Well, at least for the Iberian art market.
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