VIP Art Fair 2.0

VIP Art Fair 2.0: Galleries and main fair details
The world’s first online contemporary art event launches its second edition, following heavy investment in web platform and format.

VIP Art Fair 2.0
Preview – 2nd February
3‐8h February 2012
The unique cultural destination on the web, the VIP Art Fair, provides unrivaled access to key works from leading artists to a truly global audience.

From 3‐8th February, work from over 2,000 artists will be on view through presentations by 115 carefully selected galleries invited to participate. VIP connects all audiences in real time to experience the art works and share what they’ve seen. Scale has no bounds in the VIP Art Fair as galleries can present intimate drawings to giant museum scale works in their booth, allowing art enthusiasts from more than 30 countries to view them in larger than life resolution.

Increasingly, art fairs are changing the way in which art is sold. Demographics from the inaugural fair show that there is a proven platform for galleries to interact with their clients in the digital pace; the week‐long event drew an audience of over 40,000 visitors from 196 countries who spent ore than an hour on the site viewing over 200 unique artworks.

As a portal to the world’s premiere contemporary art galleries, VIP Art Fair builds technology for dealers to connect with existing clients, for would‐be collectors to discover the art world, and for students, educators, critics and curators to access contemporary artists.

VIP Art Fair builds new technologies for the world's most prominent contemporary art galleries to showcase available works by the artists they represent, for sophisticated collectors to connect with these galleries, and for the international art community to experience this cultural destination on the web.